If there’s one problem that’s good to have, it’s having plenty of new clients rolling in. But, how do you find these new clients? Or more importantly, how do they find you?
Clearly, leveraging the power of the internet and social media is the right move. However, most people’s attempt at using this power isn’t far off from throwing spaghetti at a wall and seeing what sticks.
In this resource, we will dissect the top three ways to get more leads for your business without breaking the bank in order to maximize your success.
1. Create a Lead Magnet
Without a doubt “content” is a staple buzzword in our society. We have “content creators” and platforms full of “content” to endlessly entertain and inform.
However, for your business, one of the best forms of content is creating what’s called a lead magnet. A lead magnet is simply a resource that informs, educates, and empowers the user while introducing them to who you are or what your business does.
By creating a valuable and relevant resource you can attract and engage your target audience, ultimately driving them to take action or work with you.
How do you create this lead magnet? Start by understanding your customers’ pain points and challenges. Then develop content that provides solutions and valuable insights.
This resource or lead magnet can come in the form of a pdf, webinar, video, template, or other downloadable resource.
Here’s why it’s called a lead magnet. Have this downloadable resource available for people that “opt-in” on a form on your website. In exchange for their name, email, and maybe even phone number, you’ll give them free access to this content.
You get target leads that you can follow-up with and they gave a valuable resource.
2. Leverage Social Media
Having a social media presence is a huge plus in the eyes of consumers. An updated social media platform creates another form of credibility for your business.
And by regularly sharing engaging and valuable content you will actively engage with your target audience. Plus having an established social media platform can be a key first step to using paid advertising options to expand your reach.
Don’t forget the power of social proof. Make sure you get testimonials from willing, happy customers. Then feature those testimonials on your platforms.
3. Make Your Website Work for You
Your website is your digital billboard and sometimes the first impression your client sees.
Whenever someone lands on your website they should immediately be able to answer three things:
- I’m in the right place.
- They have the solution for me.
- I know how to get started with the business.
This means that the very first thing people see on your website should have a clear visual of who you are with text that describes the exact offer, promise, or solution you have.
Then there should be a clear “Call-to-Action” or CTA. This can be something as simple as “Request a Free Consult”, “Free Audit”, or even an opt-in to a newsletter or that valuable lead magnet you created before.
Your website’s primary goal should be to direct customers to make a purchase or give you their information for you to contact them. When that part of the website is clear and easy to do, your conversions will skyrocket.
The rest of the website can then be used to inform and educate why they should take you up on this “Call-to-Action”.
You Reap What You Sow
That cliché phrase is often said as some sort of negative idea, but it’s really a positive phrase meaning you’ll see rewards for the work you put in.
Much like a farmer plants seeds to harvest later or a woodsman spends time sharpening his axe before chopping logs, our time is best spent to set ourselves up for success.
Doing these three things are free or require very little spend. Just a bit of time and effort up front, so you can reap the rewards later.
